AI BDM for training providers
An AI BDM that replies to every inbound lead within seconds, day or night, asks the qualifying questions and books the meeting with your team.
Why speed to lead matters for training providers
Someone thinking about retraining usually enquires with several providers in one sitting, often in the evening after work. Whoever gets back to them first with a helpful answer is the one most likely to get the conversation, and the enrolment.
Most admissions teams can't reply to every enquiry within minutes, especially out of hours. By the next morning the learner has already spoken to someone else.
The AI BDM closes that gap. It replies in your name within seconds, answers the common questions about your courses, finds out what the learner or employer needs, and books them into your team's diary. Your team spends its time on warm, booked conversations instead of chasing cold enquiries.
It works on employer leads too. When an employer replies to one of our apprenticeship campaigns, the AI BDM can pick up the conversation and book the meeting.
21:47 Learner: Interested in the gas course, I've no experience. Is that ok?
21:47 AI BDM: Hi Dan, yes, our Domestic Gas course is built for beginners. Are you looking to start this year?
21:49 Learner: This year if I can.
21:49 AI BDM: There's a November start in Leeds. Would 9:30 or 11:00 tomorrow suit for a quick call with admissions?
21:50 Learner: 9:30 works.
Callback booked.
What the AI BDM does
Replies instantly
Every new lead gets a personal reply within seconds by text, email or WhatsApp, in your provider's name.
Qualifies
It asks about course, start date, location, experience and funding route, so your team knows who they're calling.
Answers questions
It handles the common questions about your courses using information you've approved.
Books the meeting
It books a callback or meeting straight into your team's diary, with a short summary attached.
Follows up
It chases leads who go quiet and people who miss their call, until they book or opt out.
Works on every type of inbound lead
Results
Gas and plumbing training, West Yorkshire. Pay per lead and AI BDM.
Every one of Brookhouse's 300 monthly leads is contacted by the AI BDM within seconds, so the team starts each day with callbacks already booked instead of a list of cold enquiries to chase.
Read the case studyQuestions
Does the AI BDM replace our admissions team?
No. It handles the first reply, the routine questions and the booking, often out of hours. Your team takes over for the conversations that turn enquiries into enrolments.
What will it say about fees and funding?
Only what you approve. We set it up with your courses, dates, fees policy and funding routes. Anything it isn't sure about is passed to your team rather than guessed.
Which channels does it use?
Text message, email and WhatsApp. We set it up on the channels your learners and employers respond to best.
Does it work with our CRM?
We run it on our own CRM and can connect it to the systems you already use, so leads, conversations and bookings end up where your team works.
Can it handle employer enquiries as well as learners?
Yes. It can reply to employers who respond to our apprenticeship campaigns, qualify their needs and book a meeting with your business development team.
How is the AI BDM priced?
It's a monthly service. We'll give you a price based on your lead volume and channels on a short call.
Let's fill your next intake.
Book a free 20-minute strategy call. We'll show you what the AI BDM could do for your courses.
Book a strategy call