Pay per lead for training providers
Learner enquiries for your courses, delivered live to your admissions team. You agree a price per lead for each course and region, and you pay for the leads you receive.
Why training providers choose pay per lead
Filling a course is a numbers game. You know how many enquiries it takes to enrol a learner, so what you really need is a reliable flow of enquiries at a cost you can plan around.
Pay per lead gives you exactly that. Instead of paying for impressions, clicks or a retainer and hoping it works out, you pay a fixed price for each learner enquiry we deliver. The risk of running the campaigns sits with us.
You know your cost per enrolment before you start. If a lead costs £25 and one in five enrols, each learner costs you £125 to acquire. That makes it easy to decide which courses to push and how many leads to take each month.
We only work with training providers. We know the difference between someone looking for a funded apprenticeship and someone paying for a fast-track course, and we run campaigns for each so your team isn't wading through enquiries you can't serve.
How it works
Agree courses and price
We go through the courses you want to fill, the areas you cover and your intake dates, then agree a price per lead for each and what counts as a valid enquiry.
We run the campaigns
We build and run the campaigns that find people actively looking to train in your subjects and locations.
Leads arrive live
Each enquiry lands with your admissions team the moment it comes in, by email, in your CRM, or in a CRM we set up for you.
Every lead gets a reply
Add the AI BDM and every enquiry gets a personal reply within seconds and a callback booked with your team.
Scale with your intakes
Turn volume up before a big start date and down when a course is full.
Courses we generate leads for
Results
Gas and plumbing training, West Yorkshire. Pay per lead and AI BDM.
Brookhouse needed a steady flow of people looking to retrain as gas engineers and plumbers, and a way to reach them before another provider did. We deliver around 300 leads a month at £25 each, and the AI BDM contacts every one within seconds.
Read the case studyQuestions
How much does a lead cost?
It depends on the course and the region. Courses with high search demand and lots of competing providers cost more per lead than niche courses. As a guide, Brookhouse Training pays £25 per lead for gas and plumbing courses. We agree a fixed price per course before we start.
What counts as a lead?
A genuine enquiry for one of your courses, from someone in an area you cover, with working contact details. We agree the exact criteria with you up front so there are no surprises on the invoice.
How are leads delivered?
Live, the moment they come in. We can send them to your inbox, push them into your existing CRM, or set you up on our CRM with the AI BDM already connected.
Which courses can you generate leads for?
Trade and vocational courses work particularly well, including gas, electrical, plumbing, renewables, construction and CSCS, SIA, HGV and Driver CPC, and NVQ and City & Guilds routes. Ask about anything else on a call.
Can you follow up the leads for us too?
Yes. The AI BDM replies to every lead within seconds, asks the qualifying questions and books a callback with your team. 60% of leads ask for a callback from its first message.
How quickly can we start?
Usually within days of our first call, once courses, areas and prices are agreed.
Let's fill your next intake.
Book a free 20-minute strategy call. We'll show you what pay per lead could do for your courses.
Book a strategy call