Insights for training providers
Practical guides on filling courses, finding employers for apprenticeships and turning more enquiries into enrolments.
How to find employers for apprenticeships
A practical guide for UK training providers on finding employers to take on apprentices: who to target, how to reach decision makers, and how to stop BDMs driving round blind.
Pay per lead for training providers: how it works and what a lead should cost
How pay per lead works for UK training providers, what a course enquiry should cost, how to work out cost per enrolment, and what to agree before you start.
Speed to lead: why the first training provider to reply wins the learner
Why response time decides enrolments for UK training providers, how fast you should reply to course enquiries, and how to answer every lead within minutes, even out of hours.
Google Ads for training courses: 7 mistakes training providers make
The seven most common Google Ads mistakes UK training providers make, from paying for 'free course' searches to sending ads to the homepage, and how to fix each one.
Is cold email to employers legal in the UK? A guide for training providers
Can UK training and apprenticeship providers email employers without consent? A plain-English guide to PECR, corporate subscribers, sole traders and UK GDPR for B2B outreach.
AI BDM vs hiring a BDM: what training providers should know
Should a training provider hire another business development manager or use an AI BDM? An honest comparison of what each does well, what it costs and how to combine them.