Lead generation for commercial training providers

Fill your paid courses with learners who are ready to book, at a cost per lead you agree up front, with every enquiry answered in seconds.

Book a strategy callQuestions
£25per lead for Brookhouse Training
22%of Logic4Training's leads converting
60%ask for a callback from the AI BDM

How commercial course providers win learners

People paying for their own training compare providers hard. They search, fill in three or four enquiry forms in one evening, and book with whoever gets back to them first with a clear answer on dates, price and what the course leads to.

That means two things decide how full your courses are: a steady flow of the right enquiries, and how quickly each one gets a reply. We handle both.

The right enquiries. Pay per lead and Google Ads campaigns built around your courses, locations and intake dates, so your admissions team hears from people who can actually book.

An instant reply. The AI BDM answers every enquiry within seconds, day or night, and books a callback with your team while the learner is still keen.

How we fill your courses

Pay per lead

Learner enquiries for your courses at an agreed price per lead. More about pay per lead

Google Ads

Search campaigns for each course and location, judged on enrolments. More about Google Ads

AI BDM

Every enquiry answered within seconds and booked in with your team. More about the AI BDM

Employer staff training

Campaigns to employers who pay to train their staff, for providers who sell to businesses as well as individuals. See how employer campaigns work

Commercial courses we work with

Domestic gas and ACSElectrical installation18th EditionPlumbingRenewables and heat pumpsConstruction and CSCSSMSTS and SSSTSSIA securityHGV and Driver CPCForklift and plantFirst aid and health and safetyNVQ and City & Guilds

Results

Brookhouse Training

Gas and plumbing training, West Yorkshire. Pay per lead and AI BDM.

300leads a month
£25per lead
<5sto first reply

Brookhouse needed a steady flow of people looking to retrain as gas engineers and plumbers, and a way to reach them before another provider did. We deliver around 300 leads a month at £25 each, and the AI BDM contacts every one within seconds.

Read the case study

Questions

What does a learner lead cost?

It depends on the course and region. Brookhouse Training pays £25 per lead for gas and plumbing courses, and Logic4Training's Google Ads leads came in at £25 with 22% converting. We agree prices per course before we start.

Should we use pay per lead or Google Ads?

Pay per lead gives you a fixed cost per enquiry with the campaign risk on us. Google Ads gives you more control and data on your own account. Many providers use both, and we'll recommend a mix on the call.

Can you help with courses that sell to employers?

Yes. As well as learner enquiries we run campaigns to employers who pay to train their staff, built sector by sector.

How quickly can we start?

Pay per lead and Google Ads can usually go live within days of our first call. The AI BDM is set up alongside them.

Who else we work with

ApprenticeshipsEmployers and apprentices.AI BDMReplies to every inbound lead in seconds and books the meeting.Apprenticeship campaignsReach the employers who take on apprentices and book the meetings.

Let's fill your next intake.

Book a free 20-minute strategy call. We'll show you lead volumes, costs and the employers to target for your courses.

Book a strategy call