Lead generation for apprenticeship providers
Apprenticeships need two things: employers ready to take someone on, and learners who want to start. We find both, book the meetings and stop your BDMs driving round blind.
Apprenticeship lead generation, solved
Apprenticeship lead generation is a problem we've been working on for a long time. Most providers still tackle it the old way: put BDMs in a car with an expenses card and a run of hotel bookings, and send them round the country hoping to find employers ready to take on an apprentice. They drive blind, get stuck at reception and rarely reach the person who makes the decision.
We've built a better way in. Our apprenticeship campaigns use AI to find and reach the actual decision makers at the right employers, sector by sector and region by region, and turn their replies into booked meetings.
Your BDMs stop driving round blind. Not every interested employer signs up straight away. The ones who don't become a map of warm prospects your BDMs can plan their week around: clusters of interested employers in the same area, covered in one trip and one hotel stay. Those employers have already engaged with you, so your BDM gets past reception and talks to the decision maker. That adds to your conversion rate instead of starting from cold.
Learners as well as employers. We also run pay per lead and Google Ads campaigns for people looking for an apprenticeship, and the AI BDM replies to every applicant within seconds.
Funded training
Funded courses and programmes have the same two-sided problem: you need eligible learners and willing employers. We run campaigns for both, with messages built around the funding route, so employers understand what it costs them and learners understand what they're eligible for.
How we help apprenticeship providers
Apprenticeship campaigns
Reach the employer decision makers who take on apprentices and book the meetings. More about apprenticeship campaigns
Pay per lead
Enquiries from people looking for an apprenticeship in your sectors and areas. More about pay per lead
Google Ads
Search campaigns for apprenticeship and funded course searches. More about Google Ads
AI BDM
Replies to every employer and applicant within seconds and books them in with your team. More about the AI BDM
Apprenticeship sectors we work with
Results
Apprenticeship campaigns to employers across gas, plumbing, electrical and renewables.
209 employers replied and 79 wanted to talk about taking on apprentices. Beyond the employers who have already signed up, the rest gave the provider's BDMs a ready-made list of warm employers to visit, so they plan their week around real interest instead of driving round blind.
Questions
Do you find employers or learners?
Both. Apprenticeship campaigns find employers who'll take on apprentices, and pay per lead and Google Ads find learners who want to start one. Most providers start with whichever side is holding them back.
How long before we see results?
Apprenticeship campaigns spend two weeks warming up and two weeks ramping up sending, so month two is full pace. We judge them over at least two months. Learner campaigns can go live within days.
What if an employer is interested but not ready?
They go on a list for your BDMs, grouped by area, so your team can plan visits around warm employers who already know who you are.
Which apprenticeship standards do you cover?
Trade standards like gas, plumbing, electrical and construction, and broader ones like business administration, digital marketing and HR, where almost any employer could take on an apprentice.
Do you work with funded training?
Yes. We run campaigns for funded courses and programmes, aimed at both eligible learners and the employers who support them.
Let's fill your next intake.
Book a free 20-minute strategy call. We'll show you lead volumes, costs and the employers to target for your courses.
Book a strategy call